WSD Resource : Consumer Website Design : Consumer Graphic Design : Website Marketing Services

There are many considerations in the planning and development of a new website. Internal resources, copy editing, site navigation and graphic design to mention a few.

We have provided an overview for many of the ‘action items’ that should be included in your project check list. We will also be working in tandem with you on many of these development concerns as well.

With our consumer designs there is more focus on retaining the traffic that lands on the site and to drive the end user to take action. Meaning bookmark the page they are on, complete a ‘Contact Me’ form , send an email or call.

Web pages to consider include:

Online Support
Testimonials
News / Events
Product/Service Reviews
Store Locator

White Papers
PPC Landing Pages
Testimonials
Traffic Analytics
Newsletter Opt-In

Design Examples:

We view a B2C, business to consumer, site as more of ‘sales map’. Where your products or services are clearly promoted and described on your Homepage and then provide an intuitive navigation schema to ‘walk’ the end user to contacting you for more information or requesting a quote.

Features such as a Newsletter Opt-In allows you to capture email addresses for marketing campaigns and keeps you in-touch with your client base. Also, if you post and archive the Newsletters on your site, this will continue to add new content which helps build keyword ‘weight’ to your site for higher rankings.

Here are some guidelines to help you select a template that represents 80%-90% of the ‘look and feel’ you prefer, which we call the 'core' template, from www.templatemonster.com/website-templates.php.

We have hundreds of designs to review so to narrow your selections be sure to use the different search options available, including the category lists.

The screenshots below show how the templates can be changed to the style and presentation you want to carry your ‘brand’. This slide above shows the basic template selected by one of our clients. They liked the template but wanted to add some attributes from another template and a competitors website.

This second slide provides an example of the type of changes we routinely make to a selected template, images, navigation buttons, copy placement, even the background color of the design.

Obviously, we will be blending in your images and content, logo, etc., creating a complete proprietary look and feel for your online presence. If you need additional images, you can select them from www.istock.com or www.stockxpert.com. There is no cost to you for up to 20 images.

Once the design has been approved, we move the project to our HTML programming team to begin coding the site. During this process, we provide a link to our development servers so you can view the progress and your team can comment.