With over a decade of experience in guiding companies through the process of redesigning their current website or the launch of a brand new business, our team is a constant resource until ‘launch’. Understanding the deliverables associated with each milestone is significant in reducing your involvement only to those areas of most importance, graphic design, content and the launch of the website.
Design Process & Mock-Ups
The initial conversation is focused on creating your online ‘brand’. This might be recreating your offline marketing materials to carry the same ‘look and feel’ for your website or designing a completely new graphic presentation to revitalize your company’s identity.Based on initial conversations with your team, we begin creating design mock-ups for your review and comment. We create a development environment on our servers and provide you a link so you can view our progress.
Our graphic design examples provide variations and a representation of three tiers deep, the Homepage, Products or Services page and a static page layout, such as the Management Team or About Us page.
Navigation Schema
The next step is to determine the website functionality. How many pages the site will have determines the placement of the navigation buttons or icons. Certain sections of the site may have sub-level pages requiring the use of a navigation bar across the top and down the left side of the page. Usually this is completed during the proposal process.Website Structure
When the design example is finally approved we start generating the site structure, internal page links, database integration, all site functionality while applying the design ‘look and feel’ of the site. All pages of the site will be created readying for the install of your content and images.Content, Images & SEO
Upon final coding of the site structure and design, we are able to complete the development project by installing your content, logo and images. At this point we will also apply search engine optimization techniques to all pages including:- Title Tags
- Image Names
- Alt Tags
- H1, H2, H3
- Meta Description
- Meta Keywords
- Anchor Links
- Site Map
- FAQ Section
- Google Analytics
Testing & Website Launch
Today, your website may be one of the most important marketing vehicles in delivering information about your products and services while developing new business opportunities and expanding your ‘brand’.Launching your new site means exactly that, not just uploading new page changes to your web server. Let’s get attention! As such, with the launch of the site, we resubmit your domain to the major search engines; create a listing with the business directories and ‘local’ search such as Google Maps and Yahoo Local.
Online visibility for both business-to-business and business-to-consumer companies could not be more crucial in gaining market share against your competition.
30 Day Technical Support
WSD Resource provides 100% support even after the testing and launch phase for 30 days. Content, image and navigation changes are many times discovered after the site launch. Additionally, we build all sites with traditional HTML code, ASP or PHP platforms, in style with the World Wide Web Consortium (W3C) standards.This insures compatibility with all search engines ‘crawlers’ but also allows you to make changes to your site with most of the HTML content editing software tools available, such as Adobe’s Dreamweaver application.
Although we maintain the ongoing content changes for many of our clients for years, we prefer you also have the ability to make changes as needed. Most of the WSWIG content editing applications are very easy to utilize, just cut and paste the image and copy from a MS Word document, and the new content is converted to HTML code and pushed to the site ’live’.
You can request a proposal specific to the redesign of your current site, or the launch of a new website, with our online form. Typically, we will respond within 24 hours, generating a formal proposal detailing the timeline, project scope and pricing.
